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Dunhill

 

Manufactured by: Scandinavian Tobacco Group
Web site: http://www.nolongeravailable.com
 
When the Dunhill Duke Street shop was opened in 1907, it wasn't a pipe shop. You couldn't even really call it a tobacco shop, in our modern sense. It was, effectively, the office of a bespoke blender, and the main components of that business were components themselves, as in component tobaccos, plus a book - the My Mixture Book. It was there that visitors and regulars to the Dunhill shop had their custom-fitted blends recorded, noted, and numbered, some 36,700 of them by the close of the 20th century.

Early on Alfred Dunhill realized his bespoke-blender model of business placed some serious, inherent restraints on long-term growth, and that he was going to have his work cut out moving towards something really big. So he started moving towards it right away. As early as 1912 Alfred Dunhill began producing catalogs which featured pre-tinned blends chosen for wide appeal, rather than being custom-tailored - though some of those earliest were, in fact, derived from "My Mixtures", 96...
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